Rooted in Resilience – AI Meets Agriculture

Blending AI, storytelling, and agriculture, Rooted in Resilience was a unique influencer campaign for a corn and wheat root-strengthening product in Poland. 🇵🇱

Instead of a traditional approach, I designed an AI-powered influencer—a character with literal roots growing from his beard. The real challenge? Training LoRA to bring him to life. After building a custom dataset, we used him to generate all campaign assets, from videos to social content.

By merging generative AI with an industry rooted in tradition, this project transformed a technical product into an engaging and unforgettable experience. 🌱💡