CHIC X SHOOK

A Fashion Editorial in Shuk HaCarmel

In this project, I set out to blur the lines between high fashion and everyday life, capturing the raw, unscripted beauty of real people in one of Tel Aviv’s most vibrant locations—Shuk HaCarmel. Instead of professional models, I worked with the market’s characters: vendors, shoppers, and passersby, each with a unique style and personality that transformed them into the heart of this editorial.

The contrast between AI-generated fashion aesthetics and the unfiltered energy of the marketplace created a stunning visual dialogue—where couture meets chaos, elegance meets authenticity, and technology meets tradition. This project challenges the definition of fashion imagery, proving that style isn’t just in the studio—it’s everywhere.