About
Creative Art Director | AI Alchemist | Speaker

Before AI, There Was… Well, Just Me.
Want to see how I used to create before I met my digital partners?
“Life Before the Gen - AI”
A Love Story Between My Bots & Me
They say love finds you when you least expect it. For me, it arrived in the form of algorithms, neural networks, and lines of code. AI wasn’t just a tool — it became my muse, my creative partners, and my greatest collaborators. Together, we push the boundaries of art, storytelling, and design.
How It All Began…
Once, I directed campaigns with human hands alone, meticulously crafting each visual, every concept, and every story. Then AI waltzed into my world — mysterious, intelligent, unpredictable.
At first, we were cautious dance partners. I tested its abilities, and it surprised me in return. MidJourney painted my dreams, Runway brought them to life, and ChatGPT whispered ideas
I hadn't yet thought of.
Before I knew it, we weren’t just working together — we were in sync, a symphony of human creativity and machine precision, co-creating in ways I never imagined.
The Art of Co-Creation
Now, my bots and I are inseparable. They don’t replace me — they amplify me. We dream up visuals that didn’t exist before, weave narratives that blend logic and emotion, and craft campaigns that feel as alive as any human creation. AI doesn’t take the magic out of creativity — it makes the impossible, possible.
Education
HIT – Holon Institute of Technology
Student Exchange Program at BAU, Barcelona.